Should AI be used for consumer research? Kevin Perlmutter interviews Dr. Michelle Niedziela about AI in consumer research, highlighting how AI can support data analysis, but also where it lacks human understanding and over-simplifies human complexity.

What are some of the biggest challenges with traditional brand strategy? Kevin talks with Tracy Borrenson about common challenges faces by brand leaders, and repeated bad habits that limit the effectiveness of marketing efforts.

Should you “Surprise and Delight Customers?” It’s a popular cliché in branding, however, the research shows that consumers value other emotions more. Instead of prioritizing surprise and delight, focus on making customers feel valued, appreciated, and respected - the more powerful drivers of brand loyalty.

Do customers trust AI? Kevin interviews Jeremy Goldman about the use of AI in brand experiences. Jeremy reveals advice for how to utilize AI in a way that enhances customer experience and trust.

How can you improve Brand Messaging, to be sure it attracts people to your brand? First, find out what will make them stop in their tracks. Understand what they care about, and how your brand can capture their attention.

Curious about how to attract more customers? Kevin talks with Mark J. Carter about the importance of emotion in brand strategy and shares techniques for attracting and retaining customers.

How can your marketing budget be used most effectively? Start by elevating the importance of brand strategy before marketing tactics. Always remember, tactics before strategy is a bad idea for your brand.

When working on brand development, be sure not to miss a crucial step in the process. Brand Strategy is crucial, no matter how fast you want answers. To avoid wasted brand and marketing efforts, be sure to set the right strategic foundation.

How can brand strategy be more effective? In 2019, I created Limbic Sparks Brand Strategy to help brand leaders overcome the limitations of traditional brand strategy. This is how...

Consumer insight is what CMOs can uniquely bring to the table and where they gain their greatest influence. Being a champion of consumer insights is how CMOs can earn trust and foster support for novel paths forward….

How can you attract people to your brand? Kevin Perlmutter reveals why “Finding Your Why” is an incomplete brand strategy and how to apply emotional motivation to personal brands with authentic, relevant messaging - so your brand is more effective at attracting customers.

The value of curiosity is a broader perspective, a deeper understanding, and the opportunity to develop more effective brand strategies. Aren’t you curious about what being more curious can do for you?…

Why is it that so many B2B brands struggle to differentiate themselves? My theory: they have yet to get real. Learn here how to set your brand apart and attract the real people decision-makers who you are selling to…

Go Solo interviewed Kevin Perlmutter to hear about his entrepreneurial journey. He reveals what inspires his Limbic Sparks® neuromarketing approach to brand strategy and three things to consider when starting, running and growing a business…

Are you in search of the perfect creative brief? While there is no end-all-be-all solution, here is how creative briefs can be greatly improved to become more inspiring and to lead to more effective creative work, by applying a neuromarketing orientation…

Have you ever noticed that the most successful brands always seem to know exactly what people want? They serve customer needs and discover unmet needs that no other brand is addressing…

As you think ahead about brand development and growing your business, here are some approaches that you can apply to gain a competitive advantage…

Here’s what would happen if emotional intelligence was applied to brands: Leaders of these Emotionally Intelligent brands would be more successful attracting customer & prospects, because...

The ability for brands to have a competitive advantage these days is getting slimmer and slimmer. When it comes to attracting and retaining customers, small details have a big impact…

Going forward, leaders of strong brands will be more successful because they understand and address what people care about most. There’s never been a more opportune time for them to act in this way, given the convergence of three factors…