The Power of Emotion - Podcast with Kevin Perlmutter

My guest today is my friend Kevin Perlmutter. We met for the first time in May 2017 when I was in NYC conducting my in-store music research. I visited him at...

In this podcast, Kevin has a fun and lively conversation with host Jasmine Moradi about the power of emotion in our lives’ - from deep childhood memories to the best and worst brand experiences. We both have a passion for discovering what triggers the brain, and we shared many stories about how to find your brand’s Limbic Sparks to build better emotional connections with your customers.

Enjoy it all, or dip in with these soundbites…

Soundbite #1 - The Sound of Porsche

Soundbite #2 - Creating Limbic Sparks

Soundbite #3 - Focus… Connect… Evolve

Soundbite #4 - The Misconception of Emotional Branding

Soundbite #5 - Limbic Client Example - The AT&T Performing Arts Center

Soundbite #6 - Brand Habit vs. Brand Loyalty in the New Now

Thank you, Jasmine, for such a great discussion! For more of Jasmine, check out JasmineMoradi.com.

See Also: Why It’s Time for Brand Leaders to Get Serious About Emotion

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