Here’s what would happen if emotional intelligence was applied to brands: Leaders of these Emotionally Intelligent brands would be more successful attracting customer & prospects, because...

In this discussion we talk about how brands can use empathy to uncover customers’ emotional motivation and then to create more compelling messaging and solutions…

The ability for brands to have a competitive advantage these days is getting slimmer and slimmer. When it comes to attracting and retaining customers, small details have a big impact…

In this discussion we talk about how deep curiosity, simplifying complexity and focusing on what people care most about is the next frontier for brand leaders…

Going forward, leaders of strong brands will be more successful because they understand and address what people care about most. There’s never been a more opportune time for them to act in this way, given the convergence of three factors…

In this discussion, Kevin shares details about the catalyst for launching Limbic Brand Evolution, the psychology of decision making, focusing on what matters most, how to use emotional insight to spark brand desire, and more…

Early on, Predictably Irrational – The Hidden Forces that Shape Our Decisions, by Dan Ariely, changed how I think about branding and marketing. Aline is co-Principle with Dan at The Center for Advanced Hindsight at Duke University. Here’s what Aline thinks Brand Leaders should know about motivation & brand loyalty…

In 2020, the global pandemic caused many businesses to rethink how they will survive and grow. Going forward, we can look back to understand how some brands remained strong despite these disruptive challenges. It comes down to two things…

In 2019, I launched Limbic Brand Evolution – my fist business after working for others my whole career. It's continues to be and incredible journey and I'm learning so much. This 22-minute interview shares details about my experience and why I’m the toughest client I’ve ever had…

In a wake-up call for CMOs, brands, and business leaders everywhere, McKinsey reported that “Consumers are switching brands at unprecedented rates”. All of a sudden, long-standing customer loyalty, for many brands, was exposed as an illusion…

In this podcast, Kevin has a fun and lively conversation with host Jasmine Moradi about the power of emotion in our lives’ - from deep childhood memories to the best and worst brand experiences…

Enlightened brand leaders are wrapping their heads around methods to understand how instinctive emotion influences the behavior of their desired consumers. This interview reveals things brand leaders should know about what makes people tick…

Hear about Limbic Sparks - the ultimate competitive advantage! In this Neuro U conference presentation, I had fun being the presenter who shared how to apply behavioral science insights and approaches to strengthen the relationships between brands and people…

“Understanding what makes your customers tick - what's driving their decisions and their behaviors - is a lifelong pursuit of any marketer.” Host Kelly Campbell and Kevin discuss the power of emotion on consumer behavior and the neuroscience behind it all…

In this podcast, Kevin talks with host Russ Johns about how brands will become a bigger part of people’s lives by combining Kindness is Cool with Emotion-Enhanced Evolution, and focusing how they want people to feel...

Kevin and host Jürgen Strauss talked about the role that emotion plays in relationships between brands and people, and how it is increasingly important for brands to be empathetic toward customers, employees and communities…

Great brands make people feel something. They're created from the heart. They draw people in and make lives better. They are not just businesses. Well-designed brands become beacons of attraction…

In this podcast, Kevin talks talks about how Limbic helps brands create stronger connections with the people they want to reach. He surprises the hosts by saying that most brand content is bad, and not fit for purpose, then explains how content can be more relevant and engaging…

What if every day you felt like you have the best job ever? You, thriving in the perfect environment for you. This can happen when your job evolves based on your own strategic design…