I’ve never been a fan of standing still. To me, standing still is equal to falling behind. In times of uncertainty, business owners and brand leaders are often unsure what to do next, and when. This is why I’ve found it helpful to focus on the New Now…

We’re all creatures of habit. Despite our individuality, we like routine, we have our go-to approach, we take a lot for granted, and we sometimes lose sight of how our actions affect others…

I’ve found that staying connected makes all the difference, in this time of self-isolation and social distancing. The biggest smile I have each day is at 2:00, when my amazing wife has a zoom ‘meeting’ with her class of 24 3rd graders…

I believe that brands should exist to make people’s lives better. Fact is, at any given moment, a brand is either helping us get through life more successfully or enjoyably, or getting in the way of the things we want and need…

I’ve been thinking a lot about what’s most important & how to direct my focus. Here’s where I'm at: Friends & Family, Health & Safety, Appreciation, Empathy & Kindness, Offering Support…

I believe that all brands should exist to make people’s lives better. In that spirit, my attention has been caught by several brands that are turning what they do best into unique offers of support as the Coronavirus crisis unfolds…

A good friend once said to me, when things get challenging, sometimes "the only way out, is through.” Last night I shared those words with my family as we started getting nervous about the global health crisis…

In this podcast, Kevin talks with host Bruce Eckfeldt about the role that emotion plays in branding for businesses that want to scale and grow…

Great brands make people feel something. They're created from the heart. They draw people in and make lives better. They are not just businesses. Well-designed brands become beacons of attraction…

In this podcast, Kevin talks talks about how Limbic helps brands create stronger connections with the people they want to reach. He surprises the hosts by saying that most brand content is bad, and not fit for purpose, then explains how content can be more relevant and engaging…

Emotions are one of the most powerful forces in our psyche. Despite a wealth of evidence around how much emotion affects peoples' experiences and impacts business performance, most brand strategies and experiences are not designed with emotional intelligence…

What if every day you felt like you have the best job ever? You, thriving in the perfect environment for you. This can happen when your job evolves based on your own strategic design…

This Wired article by Kevin shares new behavioral science data on the impact of sound on emotion, and proves the high correlation between subconscious emotion and conscious desire…

This article followed Kevin’s attendance of the inaugural AT&T Business Summit featuring a string of A-list keynote speakers who shared inspiring thoughts on leadership, transformation and lifelong learning…

How award-winning marketing research led to a brand sound that intuitively conveyed meaning and brand fit for Nissan Electric Vehicles.

This interview on innovation to stay ahead of the competition was originally published by Innovation Enterprise prior to Kevin’s presentation at the Chief Innovation Officer Summit…

This Fast Company video is on the creation the sound of Nissan’s Electric Vehicles. Kevin discusses how his team created a sound that has high emotional appeal, represents the brand personality and instinctively communicates presence for pedestrian safety…

This interview article was written about Kevin after his Chief Innovation Officer Summit presentation. From the author: “The usual suspects rendered the expected corporate keynotes at a New York Innovation conference, and then came Kevin Perlmutter, a man without a suit who punched up something different…”

This BrandingMag article covered the AMA “Age of Disruption” panel, where Kevin’s quoted saying: “Disruption is not about noise, it’s actually about connecting in an emotional way with people, which is very hard to do as you have to think about how people make decisions when intercepting your communications.”…